{"id":226,"date":"2019-07-16T10:00:07","date_gmt":"2019-07-16T10:00:07","guid":{"rendered":"https:\/\/vipcolor.com\/?page_id=226"},"modified":"2019-07-28T21:40:15","modified_gmt":"2019-07-29T05:40:15","slug":"retail-labels","status":"publish","type":"page","link":"https:\/\/vipcolor.com\/solutions\/retail-labels\/","title":{"rendered":"Retail Labels"},"content":{"rendered":"\t<section class=\"section\" id=\"section_1495289645\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n  <div id=\"page-header-1256307580\" class=\"page-header-wrapper\">\n  <div class=\"page-title hide-for-small dark simple-title\">\n\n        <div class=\"page-title-bg\">\n      <div class=\"title-bg fill bg-fill\"\n        data-parallax-container=\".page-title\"\n        data-parallax-background\n        data-parallax=\"-\">\n      <\/div>\n      <div class=\"title-overlay fill\"><\/div>\n    <\/div>\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n            <div class=\"title-content flex-col\">\n        <div class=\"title-breadcrumbs pb-half pt-half\"><nav class=\"woocommerce-breadcrumb breadcrumbs uppercase\">Home<\/nav><\/div>      <\/div>\n    <\/div>\n\n     \n<style>\n#page-header-1256307580 {\n  background-color: #315eab;\n}\n<\/style>\n  <\/div>\n    <\/div>\n  \n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1495289645 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1737387303\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<h2>Grab consumers\u2019 attention with unique label for creative retail packaging<\/h2>\n<div class=\"row\"  id=\"row-566979699\">\n\n\t<div id=\"col-1901557532\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<p>Every year, thousands of new private label retail brands are launched and compete for shelf space in the supermarket chains.<\/p>\n<p>An uniquely designed and packaged product\u00a0draws attention.<\/p>\n<p>Most importantly, the packaging plays a significant role to\u00a0motivate the consumer to try.\u00a0 This\u00a0is a\u00a0daunting\u00a0marketing\u00a0endeavor that requires a few rounds of refinement.<\/p>\n<p>Large FMCG companies or national brands have the benefits of having more marketing resources to promote the new product.\u00a0 Even with that, success is never guaranteed.<\/p>\n<p>On the other hand, small-medium enterprises must be more creative to reach the same objective with a limited marketing budget.<\/p>\n<p>Having the ability to print professional looking color labels in-house can help in many ways especially with <a href=\"https:\/\/vipcolor.com\/best-color-label-printer\/vp600-color-label-printer-for-small-business\/\">VP600<\/a>, <a href=\"https:\/\/vipcolor.com\/best-color-label-printer\/vp700-commercial-color-label-printer\/\">VP700<\/a> and <a href=\"https:\/\/vipcolor.com\/best-color-label-printer\/vp750-industrial-water-resistant-color-label-printer\/\">VP750<\/a> color label printer,<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-60091713\" class=\"col medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_470465210\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"700\" height=\"390\" src=\"https:\/\/bucket4offloadmediaplugin.s3.amazonaws.com\/wp-content\/uploads\/2019\/07\/07013656\/Print_Custom_Labels_For_Retail_Using_VP750_VP700_VP600.jpg\" class=\"attachment-large size-large\" alt=\"Use VIPColor label printer for retail labels\" srcset=\"https:\/\/bucket4offloadmediaplugin.s3.amazonaws.com\/wp-content\/uploads\/2019\/07\/07013656\/Print_Custom_Labels_For_Retail_Using_VP750_VP700_VP600.jpg 700w, https:\/\/bucket4offloadmediaplugin.s3.amazonaws.com\/wp-content\/uploads\/2019\/07\/07013656\/Print_Custom_Labels_For_Retail_Using_VP750_VP700_VP600-300x167.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_470465210 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-solid\"  id=\"row-378165030\">\n\n\t<div id=\"col-1591686373\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Executing new creatives fast<\/h3>\n<ul>\n<li>Print professional retail labels that surpass the quality of pre-printed labels.<\/li>\n<li>Test new label designs for different demographics &amp; markets within days.\u00a0 Brand owners and designers can see how the label look exactly \u2013 no mock-ups and make refinements fast.\u00a0 This helps shorten the creative development phase.\u00a0 This helps reduce both cost and time to market significantly.<\/li>\n<li>Design labels for marketing A\/B tests to find that packaging that appeals most to the targeted markets.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1997538713\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Reduce wastage<\/h3>\n<ul>\n<li>Print labels for market trial prior to mass production.<\/li>\n<li>Run batch labels for promotion without the hassle of managing pre-printed labels.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2084943744\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3>Expand your market reach with retail labels<\/h3>\n<ul>\n<li>Extend your product offers by modifying your retail labels to the language and culture of your geographical markets.<\/li>\n<li>Test variants of your label designs that may appeal to different demographics, segments or niches within days, not weeks.<\/li>\n<li>Serve the private label market (e.g. Grocery store label, Amazon FBA) to get market share and volume, while building customer loyalty to the private label itself.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-65955983\">\n\n\t<div id=\"col-860067346\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Related article: <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2019\/04\/25\/four-reasons-why-cpg-brands-are-losing-out-to-retailers-private-labels\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Reasons CPG Brands Are Losing Out To Retailers&#8217; Private Labels<\/a><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1737387303 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":212,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best retail label printer for private label - VIPColor Technologies<\/title>\n<meta name=\"description\" content=\"If you are providing retail label products to supermarket chains today, you will probably find the best retail printer for private label here at VIPColor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vipcolor.com\/solutions\/retail-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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