{"id":3689,"date":"2023-06-19T02:12:25","date_gmt":"2023-06-19T10:12:25","guid":{"rendered":"https:\/\/vipcolor.com\/?p=3689"},"modified":"2023-06-21T06:39:24","modified_gmt":"2023-06-21T14:39:24","slug":"how-do-creative-private-label-entrepreneurs-outbid-their-competition-with-this-single-move","status":"publish","type":"post","link":"https:\/\/vipcolor.com\/blog\/how-do-creative-private-label-entrepreneurs-outbid-their-competition-with-this-single-move\/","title":{"rendered":"How do creative private-label entrepreneurs outbid their competition with this single move?"},"content":{"rendered":"<p>Two white-label businesses may offer similar products, but one consistently outbid the other not on price but on speed. The winner is the one that prints their labels in-house. Surprise?<\/p>\n<p>We learned this from a dozen of our clientele who operates in the highly competitive FMCG markets.<\/p>\n<p>Every order in private labels is customized.<\/p>\n<p>In other words, your ability to ship may be gated by how fast your product labels are available. This delay could be in days to weeks, depending on your labeling workflow &#8211; from designing the label to printing.\u00a0<\/p>\n<p>For the digitalized labeling workflow, it is a simple 3-step process,<\/p>\n<ol>\n<li>Receive a sales inquiry. The prospect specifies their product requirements (may or may not include the label design).<\/li>\n<li>Design\/print a label for the prospect to approve within an hour.<\/li>\n<li>Print the exact quantity of labels with production batch information for JIT (Just-in-time) production.<\/li>\n<\/ol>\n<p>Central to the workflow is the color label printer, which provides numerous benefits besides being a process enabler,<\/p>\n<ul>\n<li>\n<h2><strong>Professional and high-quality labeling:<\/strong><\/h2>\n<p>Color label printers can produce high-quality labels with rich colors, high resolution, and sharp images. This can help products to stand out from the crowded retail shelves.<\/li>\n<li>\n<h2><strong>Customization and flexibility:<\/strong><\/h2>\n<p>You have complete control over the design and content of your labels. Furthermore, you can turn around a new label design fast and easily. <\/p>\n<p>You can create a different label design for a product for an A\/B market test.\u00a0 For that reason, you provide a valuable service to your private label clientele.<\/li>\n<li>\n<h2><strong>Cost-effectiveness:<\/strong><\/h2>\n<p>Businesses do not have to order pre-printed labels in bulk, which can be expensive. Furthermore, you can print what you need with no wastage.<\/li>\n<li>\n<h2><strong>Time-saving:<\/strong><\/h2>\n<p>Printing labels in-house means you are in total control of your turnaround time \u2013 Print anytime when needed.<\/li>\n<li>\n<h2><strong>Convenience:<\/strong><\/h2>\n<p>Using a color label printer does not require high technical expertise. Many label design software (e.g., Bartender and Nicelabel) allow you to create professional-looking labels effortlessly in just a few clicks.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>In summary, the digitalized labeling workflow has helped many of our users expand their market through private labels.\u00a0<\/p>\n<p>It is time for you to do the same. Book a <a href=\"https:\/\/vipcolor.com\/about\/contact-us\/\">demo<\/a> with us today to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two white-label businesses may offer similar products, but one consistently outbid the other not on price but on speed. The winner is the one that prints their labels in-house. Surprise? We learned this from a dozen of our clientele who operates in the highly competitive FMCG markets. Every order in private labels is customized. In [&#8230;]\n","protected":false},"author":2,"featured_media":3986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-self-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do creative private-label entrepreneurs outbid their competition with this single move? - VIPColor<\/title>\n<meta name=\"description\" content=\"This blog uncovers how creative marketers and entrepreneurs differentiate and win private label business with printing labels in-house.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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