{"id":373,"date":"2019-07-17T03:45:40","date_gmt":"2019-07-17T03:45:40","guid":{"rendered":"https:\/\/vipcolor.com\/?p=373"},"modified":"2019-09-08T20:49:49","modified_gmt":"2019-09-09T04:49:49","slug":"stand-out-from-the-competition-with-attractive-craft-beer-labels","status":"publish","type":"post","link":"https:\/\/vipcolor.com\/blog\/stand-out-from-the-competition-with-attractive-craft-beer-labels\/","title":{"rendered":"Stand out from the competition with attractive craft beer labels"},"content":{"rendered":"

Consumers love attractive beer labels as much as they love beer<\/h2>\n

Research has shown that 70% of craft beer consumers pick which beer to try when they\u2019re in the store. When asked of their deciding factor, they said brews with interesting or bold packaging. Inherently, a crucial part of your sales is determined by the appearances of your craft beers.<\/p>\n

How to beat the competition?<\/h2>\n

The craft beer market is getting increasingly competitive as the market expands. As such, there is a compelling need to differentiate your brews from your competitors and the solution to this lies within your beer labels.<\/p>\n

Needless to say, you need to design custom labels for your brews which are captivating enough to draw attention. A common practice amongst numerous breweries is to experiment with different designs and materials. Such practice allows you to test out various designs to find out which design drives the most sales. A tip from us is that studies have shown that packaging that shines or gleams are generally preferred as they give a perception of value.<\/p>\n

A popular marketing technique would be to have seasonal flavors and seasonal packaging. An example of seasonal products would be pumpkin spice flavored products in fall and consumers would flock to purchase them. Such limited edition or premium products are very enticing to consumers as it sparks their interests.<\/p>\n

How to materialize my designs?<\/h2>\n

\u201cCan or glass bottle?\u201d In the US, we see a recent shift towards cans due to their properties and benefits. Canned beers are lighter and less fragile making them easier and more cost-efficient in terms of transport. In addition, cans are able to maintain the freshness of beer for a longer period of time.<\/p>\n

However, most craft beer breweries do not have the scale or budget to meet the minimum quantity required for direct-to-can printing. As such, most breweries have taken to digital label printing of shrink labels and adhesive labels to label their cans. The best labeling solution for craft breweries is to get your own label printer to print your own custom beer labels. Below are the top 2 reasons why you should print your own labels.<\/p>\n

Save time as you get your labels printed instantly with minimal lead time<\/h3>\n