Self-education

How do creative private-label entrepreneurs outbid their competition with this single move?

Posted on by Siew Kheen Lee
19
Jun

Two white-label businesses may offer similar products, but one consistently outbid the other not on price but on speed. The winner is the one that prints their labels in-house. Surprise?

We learned this from a dozen of our clientele who operates in the highly competitive FMCG markets.

Every order in private labels is customized.

In other words, your ability to ship may be gated by how fast your product labels are available. This delay could be in days to weeks, depending on your labeling workflow – from designing the label to printing. 

For the digitalized labeling workflow, it is a simple 3-step process,

  1. Receive a sales inquiry. The prospect specifies their product requirements (may or may not include the label design).
  2. Design/print a label for the prospect to approve within an hour.
  3. Print the exact quantity of labels with production batch information for JIT (Just-in-time) production.

Central to the workflow is the color label printer, which provides numerous benefits besides being a process enabler,

  • Professional and high-quality labeling:

    Color label printers can produce high-quality labels with rich colors, high resolution, and sharp images. This can help products to stand out from the crowded retail shelves.

  • Customization and flexibility:

    You have complete control over the design and content of your labels. Furthermore, you can turn around a new label design fast and easily.

    You can create a different label design for a product for an A/B market test.  For that reason, you provide a valuable service to your private label clientele.

  • Cost-effectiveness:

    Businesses do not have to order pre-printed labels in bulk, which can be expensive. Furthermore, you can print what you need with no wastage.

  • Time-saving:

    Printing labels in-house means you are in total control of your turnaround time – Print anytime when needed.

  • Convenience:

    Using a color label printer does not require high technical expertise. Many label design software (e.g., Bartender and Nicelabel) allow you to create professional-looking labels effortlessly in just a few clicks.

 

In summary, the digitalized labeling workflow has helped many of our users expand their market through private labels. 

It is time for you to do the same. Book a demo with us today to get started.