Most businesses began printing their labels in-house to save on outsourcing costs.
However, they soon learned that there are many more benefits.
Below is a list of benefits that our customers shared,
Enhanced Visual Appeal
Many modern printers can print high-quality labels at a resolution of 1,200 dpi (dot per inch) or more.
VIPColor VP series printers can produce photo-quality images, crisp text, and fine barcodes at up to 1,600 dpi. The result is gorgeous, high-quality labels.
Coupled with a bold, attractive label design, these labels help your products
- Stand out on store shelves
- Grab the attention of potential consumers
- Enhance brand recognition
Product designers can create custom labels to differentiate and convey important product information. Furthermore, creative marketers can quickly churn label designs for specific consumer groups and events. Finally, you can experiment with new label designs inexpensively by printing labels in small batches on demand.
Businesses can print the exact quantity needed with no wastage. Equally important, you can free up space for storing pre-printed labels previously.
Furthermore, this feature eliminates the risk of outdated and unusable pre-printed labels.
A color label printer can print different sizes of labels & shapes, including die-cut labels, making it suitable for numerous applications.
- Food & Beverage
- Dietary supplements
For the most part, this flexibility is suitable for businesses where regulatory labeling requirements may differ from one state/country to another,
Pre-printed labels are mainly printed on flexographic presses—color and layout may vary across batches.
On the other hand, a color label printer produces digital, precise, and color-accurate labels. This feature reduces the risk of errors or mistakes on the label, which can adversely impact costs in terms of time, money, and brand reputation.
Every physical product business should consider labeling in-house.
Getting started is simple. Start by booking a product demo session today.
We will gladly guide you on the best choice of printer for your application.