Customers appreciate a high-quality, visually appealing label. If the customer is particularly satisfied with the product, a nicely designed label will help leave a lasting impression on the customer, which can cultivate a brand loyalty for years to come. Labels are not only a great marketing tool, but also a great way to share information […]
04
Sep
Sep
When our customer Ingredients Corp. of Memphis, TN contacted us with a need to take control of their color label printing process, we responded with our then VP2020 color label printer. That was way back in 2009 and although much has changed since then, we are happy and proud to share that Ingredients Corp. continues […]
Fred Scharar, Espeez Candy VP of sales shared how VIPColor VP700 Color Label Printer has helped Espeez Candy expanded their business exponentially within a short period of time. With the VP700, Espeez Candy has the flexibility to expand their product offerings by printing product labels on-demand without being bogged down by keeping a huge stock […]
14
Aug
Aug
A special “Thank You” to our valued reseller partners who took the time from their busy schedules to attended our Reseller Summit 2019. With our recent move into our new facility, we wanted to take the opportunity to invite our resellers to show them our new US HQ in the heart of the Silicon Valley. […]
18
Jul
Jul
Many people drink bottled water at least once a week. Do you realize that water bottle label can also be a cost-effective method to promote your brand in events? Water bottle labels are great marketing tools as bottled water is usually consumed during and after the event. It is your “traveling” name card. Therefore, you […]
17
Jul
Jul
Digital labels are increasingly popular in the last decade. However, many businesses are still unaware of digital labels and are outsourcing their product labels. This works well for operations that mass produce their products and has only a limited product offering. In a high mix and low volume production environment, outsourcing is neither time nor […]
17
Jul
Jul
On 1 July 2018, FDA made immediate regulatory changes to the labeling and packaging of medical cannabis. Stakeholders of the marijuana industry find themselves scrambling to respond as their inventories of pre-printed labels are no longer usable. Furthermore, the authorities have prohibited the sales of incorrectly labelled cannabis products. Thus, many owners are now searching […]
17
Jul
Jul
Consumers love attractive beer labels as much as they love beer Research has shown that 70% of craft beer consumers pick which beer to try when they’re in the store. When asked of their deciding factor, they said brews with interesting or bold packaging. Inherently, a crucial part of your sales is determined by the […]
17
Jul
Jul
Globally Harmonized System of Classification and Labelling of Chemicals (GHS) is a system designed to standardize classification of chemicals and hazard communication elements which were previously inconsistent. This set of guidelines aims to prevent threats towards human health and the environment by creating a widely understood labelling system that ensures safe use and handling of […]