Category Archives: Self-education

Many people drink bottled water at least once a week. Do you realize that water bottle label can also be a cost-effective method to promote your brand in events? Water bottle labels are great marketing tools as bottled water is usually consumed during and after the event.  It is your “traveling” name card. Therefore, you […]

Digital labels are increasingly popular in the last decade. However, many businesses are still unaware of digital labels and are outsourcing their product labels. This works well for operations that mass produce their products and has only a limited product offering.  In a high mix and low volume production environment, outsourcing is neither time nor […]

On 1 July 2018, FDA made immediate regulatory changes to the labeling and packaging of medical cannabis. Stakeholders of the marijuana industry find themselves scrambling to respond as their inventories of pre-printed labels are no longer usable.  Furthermore, the authorities have prohibited the sales of incorrectly labelled cannabis products. Thus, many owners are now searching […]

Consumers love attractive beer labels as much as they love beer Research has shown that 70% of craft beer consumers pick which beer to try when they’re in the store. When asked of their deciding factor, they said brews with interesting or bold packaging. Inherently, a crucial part of your sales is determined by the […]

Globally Harmonized System of Classification and Labelling of Chemicals (GHS) is a system designed to standardize classification of chemicals and hazard communication elements which were previously inconsistent. This set of guidelines aims to prevent threats towards human health and the environment by creating a widely understood labelling system that ensures safe use and handling of […]

It is love at first sight for candy consumers. Take a walk down the candy aisle and you will be presented with an array of brightly colored candy packaging but which one will you choose? Chances are you would pick the one with the most attractive packaging. It is to no surprise as the way […]

Fall is approaching and you are expecting your coffee sales to rise as the weather turns cold in about a month’s time. However, the coffee industry is competitive and your coffee would have to stand out amongst your competitors. Having a coffee label that appeals to your consumers would entice them to choose your roast […]

A good wine label sells more wine.  Most wine consumers choose which wine to buy based on their reactions to the wine labels. According to a visual engagement research company, “the wine label really only has about 1.5 seconds to make an impact.” Your wine labels really need to have what it takes to grasp […]

Better sales with product packaging with better color scheme The power of colors is just incredible. Different colors signify different things even if we don’t think about them consciously. Thus, it is essential that brand owners pick the correct color schemes that strengthen their brand image and convey the right message. According to the seven […]